Psychographic matching for your product pages

Turn maybe later into hell yes

TasteRay ForMe is an embeddable widget that answers your customer’s first question — “is this for me?” — through a short conversation, then tells them honestly.

Try the live demo See the integration

Free to use, no signup. Five questions, under two minutes, one line of HTML to install.

How it works

your-store.com/games

Baldur’s Gate 3 $59.99

A 200-hour RPG where every choice reshapes the story.

Yes — and clear your weekend 94% match

Given your appetite for consequence-heavy epics, this is going to become an obsession.

A great gift. Not your game. 22% match

You want a story that ends. Try Hades instead — same craft, a fraction of the commitment.

Your customers are stuck in decision paralysis

They want to watch it, play it, read it, own it. They just cannot tell whether it is right for them — and everything on the page is answering a different question.

One rating for everyone.
IMDb says 7.3. Rotten Tomatoes says 85%. Neither tells your customer whether they will love it or regret the two hours. An aggregate flattens taste into a single number.
Algorithmic echo chambers.
“Because you watched X” is a content loop. It serves more of the same and never asks why they liked it — or what they are actually in the mood for right now.
Reviews are someone else’s opinion.
A five-star review from a stranger means nothing if your customer does not share their taste. Their masterpiece is your customer’s “meh” — and they only find out after committing.

So they close the tab. Not because it was wrong for them — because nobody told them it was right.

Three steps to a
confident choice

No training data. No user accounts. TasteRay ForMe works out of the box on any product page you already have.

  1. A phone lying dark on a blanket in an unlit living room, a hand reaching for it

    your-store.com/hereditary

    <!-- 1. the script, once per page -->
<script src="https://forme.tasteray.com/widget.js" defer></script><script
  src="https://forme.tasteray.com/widget.js"
  defer></script>

<!-- 2. a button, on anything you sell -->
<button
  data-tasteray-feature="for-me"
  data-tasteray-title="Hereditary"
  data-tasteray-medium="movie"

    Embed the script

    One line of HTML on the page you already have. Add a TasteRay ForMe button to any title, product or listing — no build step, no styling to write.

  2. Hands cradling a phone in the dark, one thumb mid-tap, a blanket across the lap
    TasteRay Hereditary (2018)

    I see you are looking at Hereditary. Before I tell you whether it is for you — what do you want a film to leave you with?

    Something I am still thinking about on Tuesday.

    Good. And is there anything you would rather it did not do to you?

    Jump scaresGoreSad endingsNothing — go on

    Your customer clicks “Is this for me?”

    TasteRay opens a short, emotionally intelligent conversation. Five questions about what they value, what they avoid, and what they chase.

  3. A woman’s profile lit by a screen off-frame, eyes closed, beginning to smile
    This one is for you.
    • Slow-burn dread over jump scares — your stated preference.
    • A lead you can argue with rather than root for.
    • Stays with you for days. You said that is the point.

    If it had not been —

    “Then The Witch, also on your shelf. Same dread, less devastation.”

    TasteRay ForMe answers, with reasons

    A personal verdict and the thinking behind it — and when it is not the right fit, an alternative from your own catalogue that is.

Not another
recommendation engine

TasteRay ForMe does not guess from clicks. It reads three layers of signal and matches them against each other, in the moment, on your page.

Layer 01

Taste DNA

A psychographic profile built from conversation — values, emotional triggers, sensory preferences, narrative taste. Not demographics. Not clicks. Who the person actually is.

slow burnmorally grey leadsno jump scareswants to feel somethinghates a tidy ending

Layer 02

Title DNA

Every product carries a deep signature: tone, pacing, themes, complexity, emotional arc, audience fit. A fingerprint that goes well past genre tags and metadata.

Dread86
Pace34
Complexity72
Emotional weight91

Layer 03

Real-time context

What are they in the mood for right now? Watching alone or with someone? Buying for themselves or for someone else? Context moves the match, and TasteRay ForMe moves with it.

Tonight, aloneDate nightBuying it as a giftNinety minutes, no more

Two ways to plug in

Start with zero data. Go deeper when you are ready. The widget is the same either way.

Default

Zero-context mode

Works from the first click. No user data, no purchase history, no cookies. TasteRay ForMe builds the taste profile from scratch through conversation and returns a match in under two minutes.

No accountNo historyNo cookies

Advanced

Transaction-history mode

Pass purchase or viewing history through data attributes and TasteRay ForMe treats it as a head start — deeper matches, shorter conversations, and no questions your own data already answers.

Purchase historyWatch historyRatings

Not another chatbot.
A purchase-confidence engine.

TasteRay ForMe does not answer FAQs and it does not read your returns policy aloud. It works out who your customer is and whether this particular thing fits their life.

It goes past demographics.
TasteRay ForMe asks about values, lifestyle and emotional needs — not age or postcode. The taste profile is built through conversation, on proprietary psychographic matrices developed from real user behaviour analysis.
It learns between visits.
Returning visitors get faster, sharper matches. TasteRay ForMe carries psychographic signal forward from earlier conversations instead of starting from zero each time.
It is never a dead end.
When a product is not the right fit, TasteRay ForMe suggests alternatives that do match — so a “no” keeps the customer on your site instead of sending them to a search box.
Nobody has to sign up.
No accounts, no downloads, no cookie wall. One click opens the widget, five questions later they have their answer, and the answer belongs to them.

Try it yourself —
right now

Press “Is this for me?” on anything below and the real TasteRay ForMe widget opens. Same script, same conversation, same verdict your customers would get.

  • Book

    Project Hail Mary

    Andy Weir’s astronaut wakes alone on a spaceship with no memory, and has to save Earth through clever problem-solving and an unexpected friendship.

  • Movie

    The Substance

    Body horror about a fading celebrity who takes a drug that creates a younger version of herself. Provocative, visceral, unforgettable.

  • Game

    Elden Ring

    Open-world action RPG from FromSoftware and George R. R. Martin. A vast dark fantasy world, punishing combat, deep lore.

  • Movie

    Hereditary

    A family unravels after a devastating loss, uncovering a terrifying ancestral nightmare. Ari Aster’s debut, which redefined modern horror.

  • Movie

    Notting Hill

    A London bookshop owner falls for a Hollywood actress. Hugh Grant and Julia Roberts in the quintessential rom-com.

It works the same on things you sell

Sony WH-1000XM5 $348.00

Wireless noise-cancelling headphones. 30-hour battery, multipoint connection.

Uplift V2 Standing Desk $599.00

Electric sit-stand desk with programmable height presets and a solid laminate top.

Nike Vaporfly 3 $260.00

Carbon-plated racing shoe built for marathon and half-marathon speed.

Ship it in five minutes

One script tag. Data attributes on your buttons. That is the whole integration — there is no second page of this.

  • No build step — works with any stack
  • Automatic modal UI — nothing to style
  • Configurable through data attributes
  • Multi-language support out of the box
  • Under 15 KB gzipped
  • Works on mobile, tablet and desktop
Get the code 
<!-- 1. the script, once per page -->
<script src="https://forme.tasteray.com/widget.js" defer></script><script
  src="https://forme.tasteray.com/widget.js"
  defer></script>

<!-- 2. a button, on anything you sell -->
<button
  data-tasteray-feature="for-me"
  data-tasteray-title="Hereditary"
  data-tasteray-medium="movie"
  data-tasteray-year="2018"
  data-tasteray-description="A family unravels…"
  data-tasteray-lang="en">
  Is this for me?
</button>
import { useEffect } from 'react';

export function ForMeButton({ title, description }) {
  useEffect(() => {
    const s = document.createElement('script');
    s.src = 'https://forme.tasteray.com/widget.js';
    s.defer = true;
    document.body.appendChild(s);
    return () => s.remove();
  }, []);

  return (
    <button
      data-tasteray-feature="for-me"
      data-tasteray-title={title}
      data-tasteray-description={description}
    >Is this for me?</button>
  );
}
/* Required */
data-tasteray-feature="for-me"     // Activates widget
data-tasteray-title="..."         // Product name

/* Recommended */
data-tasteray-description="..."  // Product details
data-tasteray-medium="..."       // product, movie, etc.
data-tasteray-lang="en"         // Language code

/* Optional */
data-tasteray-url="..."          // Product URL
data-tasteray-year="..."         // Release year
<!-- Movie example: Hereditary -->
<button
  data-tasteray-feature="for-me"
  data-tasteray-title="Hereditary"
  data-tasteray-medium="movie"
  data-tasteray-year="2018"
  data-tasteray-description="A family unravels
    after a devastating loss, uncovering a
    terrifying ancestral nightmare. Directed
    by Ari Aster."
  data-tasteray-lang="en"
>Is this for me?</button>

What changes when doubt gets an answer

These are industry benchmarks and projections, not a promise. The only numbers that count are the ones from your own traffic — which is what the free A/B test below is for.

Seven in ten carts are abandoned.
Most of that is not price. It is doubt — and doubt is answerable. TasteRay ForMe answers it on the page, before the tab closes.
82% browse and leave with nothing.
A visitor who cannot tell whether a title is for them defaults to “not now”. TasteRay ForMe turns that default into a verdict they can act on.
Thirty seconds on a product page.
That is the attention you get today. The verdict itself lands in under two minutes; the full session — reasons, alternatives, a second look — runs to around four and a half, all of it on your product.
78% of streaming viewers browse 20+ minutes before choosing.
Decision fatigue is a churn engine. Projections put conversion uplift at +35% and engagement at +60% once the choosing stops being work.

Illustrative projections based on industry benchmarks. Actual results vary by catalogue, traffic and vertical.

Not sure? Run a free
A/B test first

We will help you set up a controlled test on your own site, so you can see the lift before you commit to anything at all.

hello@tasteray.com

No commitment. We define the test, set up the tracking, and share the results with you either way.

Illustrative — yours will differ

Control — your page today 2.4%
With TasteRay ForMe on the page 3.8%

A +58% relative lift in the scenario above. Whether yours is bigger or smaller is exactly the thing worth finding out.

If someone can ask “is this for me?”,
TasteRay ForMe can answer

Films, books, games, music — and everything else on your shelves. The conversation changes with the medium; the method does not.

  • Movies & TV
  • Books
  • Music
  • Gaming
  • E-commerce
  • Fashion
  • Podcasts & audio
  • Theatre & live events
  • Art & photography
  • SaaS products
  • Electronics
  • Online courses
  • Travel & hotels
  • Fitness & wellness
  • Real estate

Need more?
We have you covered

For teams that need guarantees, their own branding, and a widget that never mentions us.

SLA & uptime

99.9% uptime guarantee with priority incident response.

White label

Your brand, your colours. No TasteRay logo, no attribution.

No app promotion

Your customers are never nudged to create a TasteRay account at the end.

Dedicated support

Direct access to our team for integration help and custom requirements.

Ready to turn browsers
into believers?

Add TasteRay ForMe to your product pages in five minutes. Free to use, no signup, and your customers never leave your site.

Get the code — it’s free Try the demo first