Psychographic Matching

Turn maybe later into hell yes

TasteRay ForMe is an embeddable widget that answers your customers' #1 question — "Is this for me?" — through a short emotional conversation powered by AI psychographic matching.

Free to use. No signup required.

5
Questions to match
<2min
Time to answer
1 line
To integrate
your-store.com/games
Baldur's Gate 3
Baldur's Gate 3
$59.99
200+ hour RPG where every choice reshapes the story
94% match With your appetite for epic RPGs — this'll be your new obsession.
22% match Not your type of game. Gift idea? Great. For you? Try Hades instead.
Your customers are stuck in decision paralysis
They want to watch / play / read it. They just can't decide if it's right for them.
One rating for everyone

IMDb says 7.3. Rotten Tomatoes says 85%. But none of that tells you whether you'll love it or regret the two hours. Aggregate scores flatten taste into a single number.

Algorithmic echo chambers

"Because you watched X" is just a content loop. It feeds you more of the same, never asking why you liked it — or what you're actually in the mood for right now.

Reviews are someone else's opinion

A 5-star review from a stranger means nothing if you don't share their taste. Their "masterpiece" could be your "meh" — and you won't know until you've committed.

Three steps to confident choices
No training data. No user accounts. ForMe works out of the box on any product page.
1
Embed the script

One line of HTML. Add ForMe buttons to any title, product, or listing.

2
User clicks "Is this for me?"

A short, emotionally intelligent conversation begins. Five questions about what they value, avoid, and chase.

3
AI matches psychographically

ForMe delivers a personalized verdict with explanation — and alternatives if it's not the right fit.

Not another recommendation engine
ForMe doesn't guess from clicks. It understands three layers of signal — and matches them in real time.
Layer 1
Taste DNA

A psychographic profile built from conversation — values, emotional triggers, sensory preferences, and narrative taste. Not demographics. Not clicks. Who you actually are.

Layer 2
Title DNA

Every product gets a deep signature: tone, pacing, themes, complexity, emotional arc, audience fit. A fingerprint that goes far beyond genre tags and metadata.

Layer 3
Real-time context

What are you in the mood for right now? Watching solo or with someone? Looking for a gift or for yourself? Context shifts the match — and ForMe adapts in real time.

Two ways to plug in
Start with zero data. Go deeper when you're ready.
Default
Zero-context mode

Works from the first click. No user data, no purchase history, no cookies. ForMe builds a taste profile from scratch through conversation — and delivers a match in under two minutes.

Advanced
Transaction history mode

Pass purchase or viewing history via data attributes, and ForMe uses it as a head start. Deeper matches, faster conversations, more confident results — without asking questions the data already answers.

Not another chatbot. A purchase confidence engine.
ForMe doesn't answer FAQs. It understands who your customer is and whether this product fits their life.
Psychographic profiling

Goes beyond demographics

ForMe asks about values, lifestyle, and emotional needs — not age or location. It builds a taste profile through natural conversation. Built on proprietary psychographic matrices developed from real user behavior analysis.

Returning user memory

Learns over time

Returning visitors get faster, more accurate matches. ForMe remembers psychographic signals from previous conversations to improve results.

Smart alternatives

Never a dead end

When a product isn't the right fit, ForMe can suggest alternatives that match the user's psychographic profile — keeping them on your site.

Zero friction

No signup, no install

Users don't create accounts or download anything. One click opens the widget. Five questions later, they have their answer. That's it.

Try it yourself — right now
Click "Is this for me?" on any product below. The real ForMe widget will open and walk you through a psychographic match.
Works for e-commerce too
Sony WH-1000XM5
Sony WH-1000XM5
$348.00

Premium wireless noise-canceling headphones with 30-hour battery life and multipoint connection.

Uplift V2 Standing Desk
Uplift V2 Standing Desk
$599.00

Electric sit-stand desk with programmable height presets and solid laminate top.

Nike Vaporfly 3
Nike Vaporfly 3
$260.00

Carbon-plated racing shoe built for marathon and half-marathon speed.

Ship in 5 minutes
One script tag. Data attributes on your buttons. That's the entire integration.
  • No build step — works with any stack
  • Automatic modal UI — no styling needed
  • Configurable via data attributes
  • Multi-language support out of the box
  • Lightweight — under 15KB gzipped
  • Works on mobile, tablet, and desktop
Get the code
<!-- Add the ForMe widget script -->
<script src="https://forme.tasteray.com/widget.js"
        defer></script>

<!-- Add to any product -->
<button
  data-tasteray-feature="for-me"
  data-tasteray-title="Your Product Name"
  data-tasteray-medium="product"
  data-tasteray-description="Brief description..."
  data-tasteray-lang="en"
>Is this for me?</button>
import { useEffect } from 'react';

export function ForMeButton({ title, description }) {
  useEffect(() => {
    const s = document.createElement('script');
    s.src = 'https://forme.tasteray.com/widget.js';
    s.defer = true;
    document.body.appendChild(s);
    return () => s.remove();
  }, []);

  return (
    <button
      data-tasteray-feature="for-me"
      data-tasteray-title={title}
      data-tasteray-description={description}
    >Is this for me?</button>
  );
}
/* Required */
data-tasteray-feature="for-me"     // Activates widget
data-tasteray-title="..."         // Product name

/* Recommended */
data-tasteray-description="..."  // Product details
data-tasteray-medium="..."       // product, movie, etc.
data-tasteray-lang="en"         // Language code

/* Optional */
data-tasteray-url="..."          // Product URL
data-tasteray-year="..."         // Release year
<!-- Movie example: Hereditary -->
<button
  data-tasteray-feature="for-me"
  data-tasteray-title="Hereditary"
  data-tasteray-medium="movie"
  data-tasteray-year="2018"
  data-tasteray-description="A family unravels
    after a devastating loss, uncovering a
    terrifying ancestral nightmare. Directed
    by Ari Aster."
  data-tasteray-lang="en"
>Is this for me?</button>
What changes with TasteRay ForMe
Without TasteRay ForMe
70%
Cart Abandonment
82%
Browse Without Buying
30s
Avg. Time on Product Page
78%
Browse 20+ Min Before Choosing (Streaming)
VS
With TasteRay ForMe
+35%
Conversion Uplift
+60%
Engagement Increase
4.5min
Avg. Widget Session

* Illustrative projections based on industry benchmarks. Actual results may vary.

Works for any product or medium
Movies, books, games, music — and everything you sell. If someone can ask "Is this for me?", TasteRay ForMe can answer.
Movies & TV
Books
Music
Gaming
E-commerce
Fashion
🎬 Podcasts & Audio
🎪 Theatre & Live Events
🎨 Art & Photography
💻 SaaS Products
🖥 Electronics
🎓 Online Courses
✈️ Travel & Hotels
💪 Fitness & Wellness
🏠 Real Estate
Run a free A/B test
Not sure if psychographic matching will move the needle? We'll help you set up a controlled A/B test on your site so you can see the conversion lift before committing to anything.
hello@tasteray.com

No commitment. We'll define the test, set up tracking, and share the results with you.

Control
2.4%
ForMe
3.8%
+58%
Need more? We've got you.
For teams that need guarantees, custom branding, and a seamless experience for their users.
SLA & Uptime
99.9% uptime guarantee with priority incident response.
White Label
Your brand, your colors. No TasteRay logo or attribution.
No TasteRay App Promotion
Your customers are not encouraged to create TasteRay account at the end.
Dedicated Support
Direct access to our team for integration help and custom requirements.
Talk to us
Ready to ship

Ready to turn browsers
into believers?

Add TasteRay ForMe to your product pages in 5 minutes. No signup required.